NUM NUM – UMAMI SEASONING 85g

Num Num Umami Seasoning
A precise blend of pure MSG, smoked sea salt, and white pepper — built for depth, not just saltiness.

One shake delivers clean, lasting umami with a subtle smoky backbone and a gentle pepper finish. No fillers, no artificial smoke, no harsh heat — just concentrated savoury impact that wakes up proteins, vegetables, stocks, and sauces.

For chefs:
A reliable, consistent finishing and seasoning tool. Use it to amplify stock, season proteins before the grill, or finish plated dishes without throwing salt balance off. The smoked sea salt adds complexity without dominating; the white pepper keeps the profile refined.

For home cooks:
The fastest way to make weeknight food taste like it came from a restaurant. Sprinkle on eggs, roast vegetables, grilled meat, popcorn, or stir-fries. A little goes a long way — start light and build.

Clean. Focused. Intensely savoury.
Num Num doesn’t just season — it makes everything taste more like itself.

Because Num Mum umami seasoning is highly concentrated and contains a significant amount of salt and MSG, a little goes a long way.
As a general rule, use 1/4 to 1/2 teaspoon per serving, or treat it as a direct 1:1 replacement for the salt or MSG called for in a recipe.
General Dosage Guide
    • For Stir-fryes & Fried Rice (4 servings): Use 1 to 1.5 teaspoons added near the end of cooking. Taste before adding any additional salt or soy sauce.
    • For Soups, Broths & Curries (approx. 1 Litre): Start with 1 teaspoon. Let it dissolve completely, taste, and add more if you want a deeper savory profile.
    • For Marinades & Meat Rubs (per 500g of meat): Use 1 teaspoon rubbed directly onto the meat alongside your other aromatics (like garlic or ginger).
    • For Popcorn, Fries, or Roasted Veggies: Sprinkle just 1/4 teaspoon at a time over the hot food, tossing thoroughly between shakes to avoid salty clusters.

💡 Cooking Tip
Always season down on your regular salt when using Num Num. Because it already contains salt, adding it on top of your normal recipe measurements can easily make a dish overly salty. Add it first to build your umami base, then finish with regular salt only if needed.
Because Yum Yum seasoning is a special blend of salt, manuka smoked salt, white pepper, and MSG, it dissolves and acts very much like finishing salt or pure MSG. 
How to use it on cooked food:

  • Lightly dust: Use only a small pinch, as the blend is potent and concentrated. 

  • Toss or stir: If you are sprinkling it on dry items like fries, popcorn, or roasted vegetables, toss them immediately so the grains distribute evenly. 

  • Let it melt: On hot, moist dishes (like noodles, rice, soups, or cooked meats), give it a moment to dissolve into the natural juices or surface moisture so you don’t get a concentrated burst of plain salt or pepper.